{"id":1975,"date":"2026-07-27T10:14:24","date_gmt":"2026-07-27T10:14:24","guid":{"rendered":"https:\/\/netcraft.gr\/?p=1975"},"modified":"2026-07-27T14:56:26","modified_gmt":"2026-07-27T14:56:26","slug":"prestashop-google-ads-performance-max-merchant-center","status":"publish","type":"post","link":"https:\/\/netcraft.gr\/en\/prestashop-google-ads-performance-max-merchant-center\/","title":{"rendered":"Connecting PrestaShop with Google Ads, GA4, Merchant Center and Performance Max"},"content":{"rendered":"<style>.kadence-column1975_547988-6f > .kt-inside-inner-col,.kadence-column1975_547988-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1975_547988-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1975_547988-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1975_547988-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1975_547988-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1975_547988-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column1975_547988-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1975_547988-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1975_547988-6f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1975_1d6852-57 > .kt-inside-inner-col,.kadence-column1975_1d6852-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1975_1d6852-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1975_1d6852-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1975_1d6852-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1975_1d6852-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1975_1d6852-57{position:relative;}@media all and (max-width: 1024px){.kadence-column1975_1d6852-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1975_1d6852-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1975_1d6852-57\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1975_49fd13-fc > .kt-inside-inner-col,.kadence-column1975_49fd13-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1975_49fd13-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1975_49fd13-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column1975_49fd13-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1975_49fd13-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1975_49fd13-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column1975_49fd13-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1975_49fd13-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1975_49fd13-fc\"><div class=\"kt-inside-inner-col\">\n<!--\nSEO TITLE:\n\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 PrestaShop \u03bc\u03b5 Google Ads & Performance Max: \u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u039f\u03b4\u03b7\u03b3\u03cc\u03c2\n\nMETA DESCRIPTION:\n\u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 PrestaShop \u03bc\u03b5 Google Ads, GA4, Google Tag Manager, Consent Mode V2, Merchant Center \u03ba\u03b1\u03b9 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.\n\n\u03a0\u03a1\u039f\u03a4\u0395\u0399\u039d\u039f\u039c\u0395\u039d\u039f SLUG:\nprestashop-google-ads-performance-max-merchant-center\n\n\u039a\u03a5\u03a1\u0399\u0391 \u039b\u0395\u039e\u0397-\u039a\u039b\u0395\u0399\u0394\u0399:\n\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 PrestaShop \u03bc\u03b5 Google Ads\n-->\n\n<style>\n.nc-pmax-guide{\n  --nc-text:#24272c;\n  --nc-muted:#606873;\n  --nc-line:#e3e7ec;\n  --nc-soft:#f6f8fa;\n  --nc-blue:#155eef;\n  --nc-blue-soft:#eef4ff;\n  --nc-green:#147a4a;\n  --nc-green-soft:#edf9f2;\n  --nc-orange:#9a5b00;\n  --nc-orange-soft:#fff7e8;\n  max-width:1080px;\n  margin:0 auto;\n  color:var(--nc-text);\n  font-size:16px;\n  line-height:1.78;\n}\n.nc-pmax-guide *{box-sizing:border-box}\n.nc-pmax-guide p{margin:0 0 1.15em}\n.nc-pmax-guide h2,\n.nc-pmax-guide h3,\n.nc-pmax-guide h4{\n  color:#17191d;\n  line-height:1.28;\n  scroll-margin-top:100px;\n}\n.nc-pmax-guide h2{\n  margin:2.2em 0 .8em;\n  font-size:clamp(22px,3vw,28px);\n}\n.nc-pmax-guide h3{\n  margin:2em 0 .65em;\n  font-size:clamp(22px,2.2vw,26px);\n}\n.nc-pmax-guide h4{\n  margin:1.55em 0 .55em;\n  font-size:20px;\n}\n.nc-pmax-guide a{\n  color:var(--nc-blue);\n  text-decoration-thickness:1px;\n  text-underline-offset:3px;\n}\n.nc-pmax-guide a:hover{text-decoration-thickness:2px}\n.nc-pmax-guide ul,\n.nc-pmax-guide ol{\n  margin:.6em 0 1.3em;\n  padding-left:1.35em;\n}\n.nc-pmax-guide li{margin:.35em 0}\n.nc-pmax-guide strong{color:#15171a}\n.nc-pmax-guide .nc-hero{\n  padding:clamp(22px,5vw,54px);\n  margin:0 0 34px;\n  border:1px solid var(--nc-line);\n  border-radius:18px;\n  background:linear-gradient(135deg,#ffffff 0%,#f7f9fc 100%);\n}\n.nc-pmax-guide .nc-kicker{\n  margin:0 0 10px;\n  color:var(--nc-blue);\n  font-size:14px;\n  font-weight:700;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n}\n.nc-pmax-guide .nc-hero-title{\n  margin:0 0 18px;\n  font-size:clamp(24px,4.5vw,34px);\n  line-height:1.12;\n}\n.nc-pmax-guide .nc-lead{\n  margin:0;\n  color:#444b54;\n  font-size:clamp(18px,2vw,21px);\n  line-height:1.65;\n}\n.nc-pmax-guide .nc-meta{\n  display:flex;\n  flex-wrap:wrap;\n  gap:9px;\n  margin-top:22px;\n}\n.nc-pmax-guide .nc-pill{\n  display:inline-flex;\n  align-items:center;\n  padding:7px 11px;\n  border:1px solid var(--nc-line);\n  border-radius:999px;\n  background:#fff;\n  color:#4c535c;\n  font-size:14px;\n  line-height:1.2;\n}\n.nc-pmax-guide .nc-toc{\n  margin:32px 0 44px;\n  padding:24px;\n  border:1px solid var(--nc-line);\n  border-radius:14px;\n  background:#fff;\n}\n.nc-pmax-guide .nc-toc h2{\n  margin:0 0 13px;\n  font-size:23px;\n}\n.nc-pmax-guide .nc-toc ol{\n  columns:2;\n  column-gap:34px;\n  margin:0;\n}\n.nc-pmax-guide .nc-toc li{\n  break-inside:avoid;\n  margin:.45em 0;\n}\n.nc-pmax-guide .nc-section-head{\n  padding-top:5px;\n  border-top:1px solid var(--nc-line);\n}\n.nc-pmax-guide .nc-step{\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  min-width:36px;\n  height:36px;\n  margin-right:10px;\n  padding:0 10px;\n  border-radius:999px;\n  background:var(--nc-blue);\n  color:#fff;\n  font-size:15px;\n  font-weight:700;\n  vertical-align:4px;\n}\n.nc-pmax-guide .nc-flow{\n  display:grid;\n  grid-template-columns:repeat(6,minmax(0,1fr));\n  gap:10px;\n  margin:24px 0 30px;\n}\n.nc-pmax-guide .nc-flow div{\n  position:relative;\n  padding:16px 10px;\n  border:1px solid var(--nc-line);\n  border-radius:11px;\n  background:#fff;\n  text-align:center;\n  font-size:14px;\n  font-weight:650;\n  line-height:1.35;\n}\n.nc-pmax-guide .nc-flow div:not(:last-child)::after{\n  content:\"\u2192\";\n  position:absolute;\n  right:-10px;\n  top:50%;\n  z-index:2;\n  width:18px;\n  transform:translateY(-50%);\n  color:#8b929b;\n  background:#fff;\n}\n.nc-pmax-guide .nc-callout{\n  margin:24px 0;\n  padding:20px 22px;\n  border-left:4px solid var(--nc-blue);\n  border-radius:8px;\n  background:var(--nc-blue-soft);\n}\n.nc-pmax-guide .nc-callout.warning{\n  border-left-color:#e09922;\n  background:var(--nc-orange-soft);\n}\n.nc-pmax-guide .nc-callout.success{\n  border-left-color:var(--nc-green);\n  background:var(--nc-green-soft);\n}\n.nc-pmax-guide .nc-callout p:last-child{margin-bottom:0}\n.nc-pmax-guide .nc-callout-title{\n  display:block;\n  margin-bottom:6px;\n  color:#17191d;\n  font-weight:750;\n}\n.nc-pmax-guide .nc-grid{\n  display:grid;\n  grid-template-columns:repeat(2,minmax(0,1fr));\n  gap:16px;\n  margin:22px 0 30px;\n}\n.nc-pmax-guide .nc-card{\n  padding:20px;\n  border:1px solid var(--nc-line);\n  border-radius:12px;\n  background:#fff;\n}\n.nc-pmax-guide .nc-card h3,\n.nc-pmax-guide .nc-card h4{\n  margin-top:0;\n}\n.nc-pmax-guide .nc-card p:last-child,\n.nc-pmax-guide .nc-card ul:last-child{margin-bottom:0}\n.nc-pmax-guide .nc-event{\n  border-top:4px solid #dfe8ff;\n}\n.nc-pmax-guide code{\n  padding:.12em .35em;\n  border-radius:4px;\n  background:#f1f3f5;\n  color:#24272c;\n  font-family:Consolas,Monaco,\"Courier New\",monospace;\n  font-size:.9em;\n}\n.nc-pmax-guide pre{\n  overflow:auto;\n  margin:18px 0 26px;\n  padding:19px 21px;\n  border:1px solid #252a31;\n  border-radius:10px;\n  background:#171a1f;\n  color:#eef2f7;\n  line-height:1.58;\n  white-space:pre;\n}\n.nc-pmax-guide pre code{\n  padding:0;\n  background:transparent;\n  color:inherit;\n  font-size:14px;\n}\n.nc-pmax-guide .nc-table-wrap{\n  overflow-x:auto;\n  margin:20px 0 30px;\n  border:1px solid var(--nc-line);\n  border-radius:11px;\n}\n.nc-pmax-guide table{\n  width:100%;\n  min-width:650px;\n  border-collapse:collapse;\n  background:#fff;\n  font-size:15px;\n}\n.nc-pmax-guide th,\n.nc-pmax-guide td{\n  padding:13px 15px;\n  border-bottom:1px solid var(--nc-line);\n  text-align:left;\n  vertical-align:top;\n}\n.nc-pmax-guide th{\n  background:var(--nc-soft);\n  font-weight:700;\n}\n.nc-pmax-guide tr:last-child td{border-bottom:0}\n.nc-pmax-guide .nc-checklist{\n  list-style:none;\n  padding:0;\n}\n.nc-pmax-guide .nc-checklist li{\n  position:relative;\n  padding-left:30px;\n  margin:.55em 0;\n}\n.nc-pmax-guide .nc-checklist li::before{\n  content:\"\u2713\";\n  position:absolute;\n  left:0;\n  top:0;\n  color:var(--nc-green);\n  font-weight:800;\n}\n.nc-pmax-guide .nc-btns{\n  display:flex;\n  flex-wrap:wrap;\n  gap:12px;\n  margin-top:22px;\n}\n.nc-pmax-guide .nc-btn{\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  min-height:46px;\n  padding:11px 18px;\n  border:1px solid var(--nc-blue);\n  border-radius:8px;\n  background:var(--nc-blue);\n  color:#fff!important;\n  font-weight:700;\n  text-decoration:none!important;\n}\n.nc-pmax-guide .nc-btn.secondary{\n  background:#fff;\n  color:var(--nc-blue)!important;\n}\n.nc-pmax-guide .nc-cta{\n  margin:46px 0 30px;\n  padding:clamp(25px,4vw,42px);\n  border-radius:16px;\n  background:#172033;\n  color:#f4f7fb;\n}\n.nc-pmax-guide .nc-cta h2,\n.nc-pmax-guide .nc-cta h3,\n.nc-pmax-guide .nc-cta strong{color:#fff}\n.nc-pmax-guide .nc-cta h2{margin-top:0}\n.nc-pmax-guide .nc-cta a:not(.nc-btn){color:#bcd1ff}\n.nc-pmax-guide details{\n  margin:10px 0;\n  border:1px solid var(--nc-line);\n  border-radius:9px;\n  background:#fff;\n}\n.nc-pmax-guide summary{\n  cursor:pointer;\n  padding:15px 18px;\n  font-weight:700;\n}\n.nc-pmax-guide details > div{\n  padding:0 18px 17px;\n}\n.nc-pmax-guide .nc-sources{\n  margin-top:42px;\n  padding-top:24px;\n  border-top:1px solid var(--nc-line);\n  color:var(--nc-muted);\n  font-size:14px;\n}\n.nc-pmax-guide .nc-sources h2{\n  margin-top:0;\n  font-size:22px;\n}\n.nc-pmax-guide .nc-note{\n  color:var(--nc-muted);\n  font-size:14px;\n}\n@media (max-width:760px){\n  .nc-pmax-guide{font-size:16px}\n  .nc-pmax-guide .nc-toc ol{columns:1}\n  .nc-pmax-guide .nc-flow{grid-template-columns:1fr 1fr}\n  .nc-pmax-guide .nc-flow div::after{display:none}\n  .nc-pmax-guide .nc-grid{grid-template-columns:1fr}\n}\n<\/style>\n\n<article class=\"nc-pmax-guide\">\n\n  <header class=\"nc-hero\">\n    <p class=\"nc-kicker\">\u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 PrestaShop e\u2011shop<\/p>\n    <h2 class=\"nc-hero-title\">\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 PrestaShop \u03bc\u03b5 Google Ads, GA4, Merchant Center \u03ba\u03b1\u03b9 Performance Max<\/h2>\n    <p class=\"nc-lead\">\n      \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 PrestaShop \u03bc\u03b5 \u03c4\u03b7 Google \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 tracking code.\n      \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 ecommerce data layer, Google Tag Manager, GA4, Consent Mode V2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\n      product feed \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1,\n      \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.\n    <\/p>\n    <div class=\"nc-meta\">\n      <span class=\"nc-pill\">PrestaShop<\/span>\n      <span class=\"nc-pill\">Google Ads<\/span>\n      <span class=\"nc-pill\">Performance Max<\/span>\n      <span class=\"nc-pill\">Google Merchant Center<\/span>\n      <span class=\"nc-pill\">GA4 &amp; GTM<\/span>\n      <span class=\"nc-pill\">Consent Mode V2<\/span>\n    <\/div>\n  <\/header>\n\n<img decoding=\"async\" src=\"https:\/\/netcraft.gr\/wp-content\/uploads\/2026\/07\/prestashop-syndesi-me-gtm-full-layers-kai-merchant-center1-1024x538.webp\" alt=\"\" title=\"\">\n\n  <p>\n    \u03a0\u03bf\u03bb\u03bb\u03ac \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf Google Ads \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae\n    \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03c3\u03c4\u03b7\u03c3\u03b1\u03bd \u03ad\u03bd\u03b1 Google tag \u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Google Analytics. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b1\u03c5\u03c4\u03cc\n    \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae ecommerce \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1.\n  <\/p>\n\n  <p>\n    \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 Google \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 Performance Max, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\n    \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae: \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b5\u03c2\n    \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 checkout, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2\n    \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd.\n  <\/p>\n\n  <div class=\"nc-callout success\">\n    <span class=\"nc-callout-title\">\u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/span>\n    <p>\n      \u039d\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf GA4 \u03ba\u03b1\u03b9 \u03c4\u03bf Google Ads \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b9 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b5\u03af\u03b4\u03b5\n      \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2, \u03c4\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03be\u03af\u03b1 \u03b5\u03af\u03c7\u03b5 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\n      \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03bf conversion.\n    <\/p>\n  <\/div>\n\n  <nav class=\"nc-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n    <h2>\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/h2>\n    <ol>\n      <li><a href=\"#architecture\">\u0397 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2<\/a><\/li>\n      <li><a href=\"#ga4\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Google Analytics 4<\/a><\/li>\n      <li><a href=\"#gtm\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Google Tag Manager<\/a><\/li>\n      <li><a href=\"#datalayer-module\">GTM Full Data Layers \u03b3\u03b9\u03b1 PrestaShop<\/a><\/li>\n      <li><a href=\"#events\">\u03a4\u03b1 ecommerce events<\/a><\/li>\n      <li><a href=\"#gtm-tags\">\u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c4\u03b9\u03ba\u03b5\u03c4\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd GTM<\/a><\/li>\n      <li><a href=\"#testing\">\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03bc\u03b5 Tag Assistant<\/a><\/li>\n      <li><a href=\"#consent\">Consent Mode V2<\/a><\/li>\n      <li><a href=\"#merchant\">Google Merchant Center<\/a><\/li>\n      <li><a href=\"#feed\">XML\/CSV product feed<\/a><\/li>\n      <li><a href=\"#pmax\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Performance Max<\/a><\/li>\n      <li><a href=\"#conversions\">Conversions \u03ba\u03b1\u03b9 conversion value<\/a><\/li>\n      <li><a href=\"#feed-strategy\">\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae feed \u03ba\u03b1\u03b9 custom labels<\/a><\/li>\n      <li><a href=\"#first-30-days\">\u039f\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 30 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c4\u03b7\u03c2 PMax<\/a><\/li>\n      <li><a href=\"#mistakes\">\u03a3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7<\/a><\/li>\n      <li><a href=\"#checklist\">\u03a4\u03b5\u03bb\u03b9\u03ba\u03cc checklist<\/a><\/li>\n      <li><a href=\"#faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n    <\/ol>\n  <\/nav>\n\n  <section id=\"architecture\">\n    <h2 class=\"nc-section-head\">\u0397 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2<\/h2>\n\n    <p>\n      \u0397 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u039a\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03cc\u03bb\u03b5\u03c2\n      \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.\n    <\/p>\n\n    <div class=\"nc-flow\" aria-label=\"\u03a1\u03bf\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\n      <div>PrestaShop<\/div>\n      <div>Full Data Layer<\/div>\n      <div>Google Tag Manager<\/div>\n      <div>GA4 &amp; Google Ads<\/div>\n      <div>Merchant Center<\/div>\n      <div>Performance Max<\/div>\n    <\/div>\n\n    <div class=\"nc-grid\">\n      <div class=\"nc-card\">\n        <h3>PrestaShop<\/h3>\n        <p>\n          \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b7\u03b3\u03ae \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd: \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b9\u03bc\u03ad\u03c2, stock, \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2,\n          checkout \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>GTM Full Data Layers<\/h3>\n        <p>\n          \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03b5 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 ecommerce events \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af\n          \u03c3\u03c4\u03bf <code>dataLayer<\/code>.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Google Tag Manager<\/h3>\n        <p>\n          \u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 events \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 GA4, Google Ads\n          \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Consent Mode V2<\/h3>\n        <p>\n          \u039c\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 Google tags \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\n          \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Merchant Center<\/h3>\n        <p>\n          \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03bf\u03bd \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5\n          Shopping \u03ba\u03b1\u03b9 Performance Max.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Performance Max<\/h3>\n        <p>\n          \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af conversions, conversion values, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 audience\n          signals \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section id=\"ga4\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">1<\/span>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Google Analytics 4<\/h2>\n\n    <p>\n      \u039e\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03bc\u03b5 \u03ad\u03bd\u03b1 Google Analytics 4 property \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 Web Data Stream \u03b3\u03b9\u03b1 \u03c4\u03bf domain\n      \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.\n    <\/p>\n\n    <ol>\n      <li>\u03a3\u03c5\u03bd\u03b4\u03b5\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf Google Analytics.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 <strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03ae\u03c2 \u2192 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u2192 \u0399\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1<\/strong>.<\/li>\n      <li>\u039f\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b6\u03ce\u03bd\u03b7 \u03ce\u03c1\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03cc\u03bc\u03b9\u03c3\u03bc\u03b1.<\/li>\n      <li>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 Web Data Stream \u03b3\u03b9\u03b1 \u03c4\u03bf domain \u03c4\u03bf\u03c5 PrestaShop.<\/li>\n      <li>\u0391\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf Measurement ID \u03c4\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2 <code>G-XXXXXXXXXX<\/code>.<\/li>\n    <\/ol>\n\n    <div class=\"nc-table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u039c\u03bf\u03c1\u03c6\u03ae ID<\/th>\n            <th>\u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1<\/th>\n            <th>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td><code>G-XXXXXXXXXX<\/code><\/td>\n            <td>Google Analytics 4<\/td>\n            <td>Google Tag \u03ba\u03b1\u03b9 GA4 event tags<\/td>\n          <\/tr>\n          <tr>\n            <td><code>GTM-XXXXXXX<\/code><\/td>\n            <td>Google Tag Manager<\/td>\n            <td>Container snippet \u03c3\u03c4\u03bf PrestaShop<\/td>\n          <\/tr>\n          <tr>\n            <td><code>AW-XXXXXXXXXX<\/code><\/td>\n            <td>Google Ads<\/td>\n            <td>Conversions, remarketing \u03ba\u03b1\u03b9 Google tag<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <div class=\"nc-callout warning\">\n      <span class=\"nc-callout-title\">\u039c\u03b7\u03bd \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b1 IDs<\/span>\n      <p>\n        \u03a4\u03bf <code>GTM-<\/code> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 GA4 Measurement ID \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9\n        <code>gtag\/js?id=GTM-...<\/code>. \u03a4\u03bf GTM \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf container snippet.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section id=\"gtm\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">2<\/span>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Google Tag Manager container<\/h2>\n\n    <p>\n      \u039f Google Tag Manager \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd tags. \u0391\u03bd\u03c4\u03af \u03bd\u03b1\n      \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf theme, \u03b5\u03b3\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf GTM container\n      \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5.\n    <\/p>\n\n    <ol>\n      <li>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf Google Tag Manager.<\/li>\n      <li>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03bd\u03ad\u03bf container \u03bc\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 <strong>Web<\/strong>.<\/li>\n      <li>\u0394\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c9\u03c2 \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf domain \u03c4\u03bf\u03c5 e\u2011shop.<\/li>\n      <li>\u0391\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf Container ID <code>GTM-XXXXXXX<\/code>.<\/li>\n    <\/ol>\n\n    <h3>\u039f \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2<\/h3>\n\n    <p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03c8\u03b7\u03bb\u03ac \u03c3\u03c4\u03bf <code>&lt;head&gt;<\/code>:<\/p>\n\n    <pre><code>&lt;script&gt;\n(function(w,d,s,l,i){\n  w[l]=w[l]||[];\n  w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});\n  var f=d.getElementsByTagName(s)[0],\n      j=d.createElement(s),\n      dl=l!='dataLayer'?'&amp;l='+l:'';\n  j.async=true;\n  j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;\n  f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-XXXXXXX');\n&lt;\/script&gt;<\/code><\/pre>\n\n    <p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5 <code>&lt;body&gt;<\/code>:<\/p>\n\n    <pre><code>&lt;noscript&gt;\n  &lt;iframe\n    src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-XXXXXXX\"\n    height=\"0\"\n    width=\"0\"\n    style=\"display:none;visibility:hidden\"&gt;\n  &lt;\/iframe&gt;\n&lt;\/noscript&gt;<\/code><\/pre>\n\n    <p>\n      \u03a3\u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2 Netcraft, \u03c4\u03bf snippet \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c4\u03bf module \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1\n      \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf core \u03ae \u03c3\u03c4\u03bf theme \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7\n      \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.\n    <\/p>\n\n    <div class=\"nc-callout\">\n      <span class=\"nc-callout-title\">\u0388\u03bd\u03b1\u03c2 GTM container \u03b1\u03bd\u03ac \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7<\/span>\n      <p>\n        \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf <code>GTM-<\/code> ID \u03b4\u03b5\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf theme,\n        \u03ac\u03bb\u03bb\u03bf module \u03ba\u03b1\u03b9 custom \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1. \u0397 \u03b4\u03b9\u03c0\u03bb\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b4\u03b9\u03c0\u03bb\u03ac events.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section id=\"datalayer-module\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">3<\/span>\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 GTM Full Data Layers \u03b3\u03b9\u03b1 PrestaShop<\/h2>\n\n    <p>\n      \u03a4\u03bf <strong>GTM Full Data Layers<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b1\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9\n      \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 ecommerce data layers \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 PrestaShop.\n      \u0394\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\n      \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.\n    <\/p>\n\n    <p>\u0397 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c3\u03c4\u03bf Back Office \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n\n    <pre><code>Modules\n\u2192 Module Manager\n\u2192 GTM Full Data Layers\n\u2192 Configure<\/code><\/pre>\n\n    <h3>\u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 module<\/h3>\n\n    <p>\n      \u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 Netcraft, \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf ID \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf Container ID:\n    <\/p>\n\n    <pre><code>GTM-XXXXXXX<\/code><\/pre>\n\n    <p>\n      \u03a4\u03bf GA4 Measurement ID <code>G-XXXXXXXXXX<\/code> \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd\n      \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf snippet \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf PrestaShop. \u03a0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 Google Tag \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5\n      \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd Google Tag Manager.\n    <\/p>\n\n    <div class=\"nc-callout warning\">\n      <span class=\"nc-callout-title\">\u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5<\/span>\n      <p>\n        \u03a3\u03b5 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ae \u03bc\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7\n        \u00abGoogle Analytics ID\u00bb. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc\n        \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 module. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 GTM \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5\n        <code>GTM-XXXXXXX<\/code>.\n      <\/p>\n    <\/div>\n\n    <h3>\u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd ecommerce events<\/h3>\n\n    <p>\n      \u03a4\u03bf module \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ae \u03bd\u03b1 \u03b1\u03c0\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 events:\n    <\/p>\n\n    <ul class=\"nc-checklist\">\n      <li><code>purchase<\/code><\/li>\n      <li><code>begin_checkout<\/code><\/li>\n      <li><code>view_item<\/code><\/li>\n      <li><code>view_item_list<\/code><\/li>\n      <li><code>view_cart<\/code><\/li>\n      <li><code>add_to_cart<\/code><\/li>\n      <li><code>select_item<\/code><\/li>\n      <li><code>remove_from_cart<\/code><\/li>\n      <li><code>add_shipping_info<\/code><\/li>\n      <li><code>add_payment_info<\/code><\/li>\n    <\/ul>\n\n    <p>\n      \u0393\u03b9\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 ecommerce tracking \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03cc\u03bb\u03b1, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9\n      \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf.\n    <\/p>\n\n    <h3>Debug Mode<\/h3>\n\n    <p>\n      \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae <strong>Debug Mode<\/strong> \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af logs \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\n      \u03c4\u03c9\u03bd controllers, hooks \u03ba\u03b1\u03b9 events. \u0395\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 event\n      \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9\n      \u03b1\u03c0\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7.\n    <\/p>\n  <\/section>\n\n  <section id=\"events\">\n    <h2 class=\"nc-section-head\">\u03a4\u03b1 ecommerce events \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c4\u03bf PrestaShop<\/h2>\n\n    <p>\n      \u03a4\u03b1 events \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf PrestaShop \u03ba\u03b1\u03b9 \u03c4\u03bf Google\n      \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u039a\u03ac\u03b8\u03b5 event \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\n      \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.\n    <\/p>\n\n    <div class=\"nc-grid\">\n      <div class=\"nc-card nc-event\">\n        <h3><code>view_item_list<\/code><\/h3>\n        <p>\n          \u0395\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7,\n          manufacturer page, \u03bd\u03ad\u03b1 \u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>select_item<\/code><\/h3>\n        <p>\n          \u0395\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\n          \u03c4\u03bf\u03c5 click-through rate \u03b1\u03bd\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03b8\u03ad\u03c3\u03b7.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>view_item<\/code><\/h3>\n        <p>\n          \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 ID, \u03cc\u03bd\u03bf\u03bc\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, brand,\n          \u03c4\u03b9\u03bc\u03ae, variant \u03ba\u03b1\u03b9 \u03bd\u03cc\u03bc\u03b9\u03c3\u03bc\u03b1.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>add_to_cart<\/code><\/h3>\n        <p>\n          \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b1\n          signals \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>remove_from_cart<\/code><\/h3>\n        <p>\n          \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9\n          \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf checkout.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>view_cart<\/code><\/h3>\n        <p>\n          \u0394\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03c0\u03cc \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ac\u03bd\u03bf\u03b9\u03be\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9\n          \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b1\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>begin_checkout<\/code><\/h3>\n        <p>\n          \u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf\n          \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>add_shipping_info<\/code><\/h3>\n        <p>\n          \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\n          <code>shipping_tier<\/code>.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>add_payment_info<\/code><\/h3>\n        <p>\n          \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\n          <code>payment_type<\/code>.\n        <\/p>\n      <\/div>\n\n      <div class=\"nc-card nc-event\">\n        <h3><code>purchase<\/code><\/h3>\n        <p>\n          \u0395\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 transaction ID, value,\n          currency, tax, shipping \u03ba\u03b1\u03b9 \u03c4\u03bf array \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <h3>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 <code>view_item<\/code><\/h3>\n\n    <pre><code>dataLayer.push({\n  event: \"view_item\",\n  ecommerce: {\n    currency: \"EUR\",\n    value: 99.90,\n    items: [{\n      item_id: \"123\",\n      item_name: \"\u038c\u03bd\u03bf\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2\",\n      item_brand: \"Brand\",\n      item_category: \"\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\",\n      price: 99.90,\n      quantity: 1\n    }]\n  }\n});<\/code><\/pre>\n\n    <h3>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 <code>purchase<\/code><\/h3>\n\n    <pre><code>dataLayer.push({\n  event: \"purchase\",\n  ecommerce: {\n    transaction_id: \"ORDER_REFERENCE\",\n    affiliation: \"\u038c\u03bd\u03bf\u03bc\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2\",\n    value: 99.90,\n    tax: 19.33,\n    shipping: 4.00,\n    currency: \"EUR\",\n    items: [{\n      item_id: \"123\",\n      item_name: \"\u038c\u03bd\u03bf\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2\",\n      item_brand: \"Brand\",\n      item_category: \"\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\",\n      item_variant: \"\",\n      price: 95.90,\n      quantity: 1\n    }]\n  }\n});<\/code><\/pre>\n\n    <h3>\u03a4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03c4\u03bf\u03c5 purchase<\/h3>\n\n    <div class=\"nc-table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u03a0\u03b5\u03b4\u03af\u03bf<\/th>\n            <th>\u03a1\u03cc\u03bb\u03bf\u03c2<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td><code>transaction_id<\/code><\/td>\n            <td>\u039c\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03b4\u03b9\u03c0\u03bb\u03bf\u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>value<\/code><\/td>\n            <td>\u0397 \u03b1\u03be\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 conversion value.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>currency<\/code><\/td>\n            <td>\u039d\u03cc\u03bc\u03b9\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae ISO 4217, \u03c0.\u03c7. <code>EUR<\/code>.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>shipping<\/code><\/td>\n            <td>\u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>tax<\/code><\/td>\n            <td>\u0397 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03b1\u03bb\u03b5\u03af \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>items<\/code><\/td>\n            <td>\u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bf\u03b9 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03c4\u03b1 brands \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <p class=\"nc-note\">\n      \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd <code>value<\/code>, <code>tax<\/code>, <code>shipping<\/code> \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd\n      \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf\n      \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ae \u03c4\u03bf marketing agency.\n    <\/p>\n  <\/section>\n\n  <section id=\"gtm-tags\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">4<\/span>\u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 Google Tag Manager<\/h2>\n\n    <p>\n      \u0391\u03c6\u03bf\u03cd \u03c4\u03bf PrestaShop \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf container \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 push \u03c4\u03b1 ecommerce events, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5\n      \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf Google Analytics 4.\n    <\/p>\n\n    <h3>4.1 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Google Tag<\/h3>\n\n    <ol>\n      <li>\u03a0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 <strong>\u0395\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u2192 \u039d\u03ad\u03b1<\/strong>.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 <strong>\u0395\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 Google<\/strong>.<\/li>\n      <li>\u03a3\u03c4\u03bf \u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03b2\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 <code>G-XXXXXXXXXX<\/code>.<\/li>\n      <li>\u039f\u03bd\u03bf\u03bc\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 <strong>GA4 &#8211; Google Tag (Configuration)<\/strong>.<\/li>\n      <li>\u03a3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03bc\u03b1\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 trigger <strong>Initialization &#8211; All Pages<\/strong>.<\/li>\n      <li>\u0391\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 Publish.<\/li>\n    <\/ol>\n\n    <div class=\"nc-callout warning\">\n      <span class=\"nc-callout-title\">\u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03c0\u03bb\u03ad\u03c2 Google Tags<\/span>\n      <p>\n        \u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae Google Tag \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf <code>G-<\/code> ID \u03b1\u03c0\u03cc \u03c0\u03b1\u03bb\u03b9\u03cc container,\n        agency \u03ae module, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af. \u0394\u03cd\u03bf \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 tags \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03bf\u03c5\u03bd \u03b4\u03b9\u03c0\u03bb\u03ad\u03c2\n        \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 conversions.\n      <\/p>\n    <\/div>\n\n    <h3>4.2 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 GA4 Event Tag<\/h3>\n\n    <ol>\n      <li>\u03a0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 <strong>\u0395\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u2192 \u039d\u03ad\u03b1<\/strong>.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 <strong>Google Analytics: \u03a3\u03c5\u03bc\u03b2\u03ac\u03bd GA4<\/strong>.<\/li>\n      <li>\u039f\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 Measurement ID <code>G-XXXXXXXXXX<\/code>.<\/li>\n      <li>\u03a3\u03c4\u03bf \u038c\u03bd\u03bf\u03bc\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd\u03c4\u03bf\u03c2 \u03b2\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 <code>{{Event}}<\/code>.<\/li>\n      <li>\u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd <strong>\u0391\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5<\/strong>.<\/li>\n      <li>\u03a9\u03c2 \u03c0\u03b7\u03b3\u03ae \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 <strong>Data Layer<\/strong>.<\/li>\n      <li>\u039f\u03bd\u03bf\u03bc\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 <strong>GA4 &#8211; All Ecommerce Events<\/strong>.<\/li>\n    <\/ol>\n\n    <p>\n      \u0397 built-in \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae <code>{{Event}}<\/code> \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03bf\u03c2 event.\n      \u0388\u03c4\u03c3\u03b9 \u03bc\u03af\u03b1 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03cc\u03bb\u03b1 \u03c4\u03b1 ecommerce events:\n    <\/p>\n\n    <pre><code>dataLayer.push({event: \"view_item\"})\n\u2192 GA4 event name: view_item\n\ndataLayer.push({event: \"add_to_cart\"})\n\u2192 GA4 event name: add_to_cart\n\ndataLayer.push({event: \"purchase\"})\n\u2192 GA4 event name: purchase<\/code><\/pre>\n\n    <h3>4.3 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd trigger<\/h3>\n\n    <p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 trigger \u03c4\u03cd\u03c0\u03bf\u03c5 <strong>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd<\/strong> \u03bc\u03b5 regular expression:<\/p>\n\n    <pre><code>^(purchase|begin_checkout|view_item|view_item_list|view_cart|add_to_cart|select_item|remove_from_cart|add_shipping_info|add_payment_info)$<\/code><\/pre>\n\n    <p>\n      \u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd trigger\n      \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 <strong>GA4 &#8211; All Ecommerce Events<\/strong>.\n    <\/p>\n\n    <div class=\"nc-callout success\">\n      <span class=\"nc-callout-title\">\u0397 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae \u03c3\u03c4\u03bf\u03bd GTM<\/span>\n      <p>\n        <strong>GA4 &#8211; Google Tag (Configuration)<\/strong> \u2192 Initialization &#8211; All Pages<br>\n        <strong>GA4 &#8211; All Ecommerce Events<\/strong> \u2192 GA4 | Ecommerce Events\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section id=\"testing\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">5<\/span>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf Tag Assistant \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf Publish<\/h2>\n\n    <p>\n      \u0394\u03b5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u00ab\u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae\u00bb. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7\n      \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c1\u03bf\u03ae \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf Preview \u03c4\u03bf\u03c5 Google Tag Manager.\n    <\/p>\n\n    <ol>\n      <li>\u03a0\u03b1\u03c4\u03ac\u03bc\u03b5 <strong>\u03a0\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7<\/strong> \u03c3\u03c4\u03bf\u03bd GTM.<\/li>\n      <li>\u03a3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf domain \u03c4\u03bf\u03c5 PrestaShop.<\/li>\n      <li>\u0391\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/li>\n      <li>\u03a4\u03bf \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9.<\/li>\n      <li>\u0391\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 checkout.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae.<\/li>\n      <li>\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1.<\/li>\n    <\/ol>\n\n    <p>\u03a3\u03c4\u03bf Tag Assistant \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c1\u03bf\u03ae:<\/p>\n\n    <pre><code>view_item_list\nselect_item\nview_item\nadd_to_cart\nview_cart\nbegin_checkout\nadd_shipping_info\nadd_payment_info\npurchase<\/code><\/pre>\n\n    <p>\n      \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 ecommerce event \u03b7 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 <strong>GA4 &#8211; All Ecommerce Events<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9\n      \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae\u03c2.\n    <\/p>\n\n    <h3>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 purchase<\/h3>\n\n    <p>\n      \u03a3\u03c4\u03bf event <code>purchase<\/code> \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 <strong>\u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong>\n      \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd:\n    <\/p>\n\n    <ul class=\"nc-checklist\">\n      <li><code>ecommerce.transaction_id<\/code><\/li>\n      <li><code>ecommerce.value<\/code><\/li>\n      <li><code>ecommerce.currency<\/code><\/li>\n      <li><code>ecommerce.tax<\/code><\/li>\n      <li><code>ecommerce.shipping<\/code><\/li>\n      <li><code>ecommerce.items<\/code><\/li>\n    <\/ul>\n\n    <p>\n      \u039c\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf <code>items<\/code> \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd <code>item_id<\/code>,\n      <code>item_name<\/code>, <code>price<\/code> \u03ba\u03b1\u03b9 <code>quantity<\/code>.\n    <\/p>\n\n    <div class=\"nc-callout warning\">\n      <span class=\"nc-callout-title\">\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 tag \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af<\/span>\n      <p>\n        \u039c\u03b9\u03b1 GA4 Event tag \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u00ab\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae\u03c2\u00bb, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf ecommerce object \u03bd\u03b1\n        \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03bd\u03cc \u03ae \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section id=\"consent\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">6<\/span>Consent Mode V2 \u03ba\u03b1\u03b9 cookie banner \u03c3\u03c4\u03bf PrestaShop<\/h2>\n\n    <p>\n      \u03a4\u03bf ecommerce tracking \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7.\n      \u03a4\u03bf Google Consent Mode V2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac consent parameters \u03b3\u03b9\u03b1 analytics\n      \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7:\n    <\/p>\n\n    <pre><code>analytics_storage\nad_storage\nad_user_data\nad_personalization<\/code><\/pre>\n\n    <h3>\u03a0\u03c1\u03bf\u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae<\/h3>\n\n    <pre><code>gtag(\"consent\", \"default\", {\n  ad_storage: \"denied\",\n  analytics_storage: \"denied\",\n  ad_user_data: \"denied\",\n  ad_personalization: \"denied\",\n  functionality_storage: \"granted\",\n  personalization_storage: \"denied\",\n  security_storage: \"granted\"\n});<\/code><\/pre>\n\n    <p>\n      \u0397 \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 Google tags \u03c0\u03bf\u03c5 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\n      \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7.\n    <\/p>\n\n    <h3>\u0395\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae<\/h3>\n\n    <pre><code>gtag(\"consent\", \"update\", {\n  ad_storage: \"granted\",\n  analytics_storage: \"granted\",\n  ad_user_data: \"granted\",\n  ad_personalization: \"granted\",\n  functionality_storage: \"granted\",\n  personalization_storage: \"granted\",\n  security_storage: \"granted\"\n});<\/code><\/pre>\n\n    <h3>\u03a0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af;<\/h3>\n\n    <p>\n      \u039c\u03af\u03b1 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf PrestaShop Marketplace \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf\n      <a href=\"https:\/\/addons.prestashop.com\/en\/legal\/31185-gdpr-compliance-pro-google-consent-mode-v2.html\" target=\"_blank\" rel=\"noopener noreferrer\">\n        GDPR Compliance Pro + Google Consent Mode V2\n      <\/a>.\n    <\/p>\n\n    <p>\n      \u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bd\u03cc\u03c2 consent module, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac.\n      \u03a4\u03bf popup \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf\n      module \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc consent update \u03c3\u03c4\u03bf\u03bd GTM.\n    <\/p>\n\n    <div class=\"nc-callout\">\n      <span class=\"nc-callout-title\">\u03a4\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03b9\u03bd \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 CMP module<\/span>\n      <ul>\n        <li>\u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 <code>ad_storage<\/code> \u03ba\u03b1\u03b9 <code>analytics_storage<\/code>.<\/li>\n        <li>\u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 <code>ad_user_data<\/code> \u03ba\u03b1\u03b9 <code>ad_personalization<\/code>.<\/li>\n        <li>Default consent \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd tags.<\/li>\n        <li>Consent update \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc Accept, Reject \u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c9\u03bd.<\/li>\n        <li>\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 mobile.<\/li>\n        <li>\u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03ac\u03ba\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2.<\/li>\n        <li>\u03a3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 theme, checkout \u03ba\u03b1\u03b9 custom scripts.<\/li>\n      <\/ul>\n    <\/div>\n\n    <h3>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf Tag Assistant<\/h3>\n\n    <ol>\n      <li>\u0391\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03ad\u03bf Preview \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7.<\/li>\n      <li>\u03a0\u03c1\u03b9\u03bd \u03c0\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf banner \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 analytics \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 denied.<\/li>\n      <li>\u03a0\u03b1\u03c4\u03ac\u03bc\u03b5 <strong>\u0391\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae \u03cc\u03bb\u03c9\u03bd<\/strong>.<\/li>\n      <li>\u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 <strong>Consent Update<\/strong> \u03ae \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf event.<\/li>\n      <li>\u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 \u03a3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd granted.<\/li>\n      <li>\u0395\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03bc\u03b5 \u0391\u03c0\u03cc\u03c1\u03c1\u03b9\u03c8\u03b7.<\/li>\n    <\/ol>\n\n    <p class=\"nc-note\">\n      \u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Consent Mode \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae. \u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\n      cookies \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ae\n      \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.\n    <\/p>\n  <\/section>\n\n  <section id=\"merchant\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">7<\/span>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 Google Merchant Center<\/h2>\n\n    <p>\n      \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 PrestaShop \u03c3\u03b5 Shopping \u03ba\u03b1\u03b9 retail Performance Max,\n      \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 Google Merchant Center \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c0\u03b7\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.\n    <\/p>\n\n    <p>\u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5:<\/p>\n\n    <ul>\n      <li>\u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2,<\/li>\n      <li>domain \u03c4\u03bf\u03c5 e\u2011shop,<\/li>\n      <li>\u03b5\u03c0\u03b1\u03bb\u03ae\u03b8\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 claim \u03c4\u03bf\u03c5 website,<\/li>\n      <li>\u03c7\u03ce\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2,<\/li>\n      <li>\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2,<\/li>\n      <li>\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd,<\/li>\n      <li>\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2.<\/li>\n    <\/ul>\n\n    <p>\n      \u03a4\u03bf Merchant Center \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac attributes \u03cc\u03c0\u03c9\u03c2:\n    <\/p>\n\n    <pre><code>id\ntitle\ndescription\nlink\nimage_link\navailability\nprice\nsale_price\nbrand\ngtin\nmpn\ncondition\ngoogle_product_category<\/code><\/pre>\n\n    <p>\n      \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd,\n      \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.\n    <\/p>\n  <\/section>\n\n  <section id=\"feed\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">8<\/span>\u0391\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 XML\/CSV feed<\/h2>\n\n    <p>\n      \u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf \u03bd\u03ad\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03c4\u03b7\u03c2 Netcraft:\n    <\/p>\n\n    <div class=\"nc-cta\">\n      <h2>PrestaShop XML\/CSV Feed \u03b3\u03b9\u03b1 Google Merchant Center<\/h2>\n      <p>\n        \u03a4\u03bf module \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 feeds \u03b3\u03b9\u03b1 Google Merchant Center, Google Shopping,\n        Performance Max \u03ba\u03b1\u03b9 Local Inventory, \u03bc\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03bf\u03bb\u03cd\u03b3\u03bb\u03c9\u03c3\u03c3\u03b1 \u03b1\u03c1\u03c7\u03b5\u03af\u03b1,\n        category mapping \u03ba\u03b1\u03b9 cron \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2.\n      <\/p>\n      <div class=\"nc-btns\">\n        <a class=\"nc-btn\" href=\"https:\/\/netcraft.gr\/product\/xml-csv-for-merchant-center-prestashop-addon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n          \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf PrestaShop addon\n        <\/a>\n      <\/div>\n    <\/div>\n\n    <h3>\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf;<\/h3>\n\n    <p>\n      \u0388\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf PrestaShop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1, \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd\n      \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03af\u03bf\u03c5, \u03c0\u03b1\u03bb\u03b9\u03bf\u03cd\u03c2 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03bf\u03c5\u03bc\u03b5. \u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\n      \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 quality gate \u03c0\u03c1\u03b9\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c6\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf Merchant Center.\n    <\/p>\n\n    <h3>Advertised Products Feed<\/h3>\n\n    <p>\n      \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf XML \u03ae CSV feed \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03bf\u03c5\u03bc\u03b5,\n      \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd.\n    <\/p>\n\n    <h3>All Products Feed<\/h3>\n\n    <p>\n      \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 feed \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7, remarketing \u03ae \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2\n      \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.\n    <\/p>\n\n    <h3>Local Inventory Feed<\/h3>\n\n    <p>\n      \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc feed \u03b3\u03b9\u03b1 Local Inventory \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf stock\n      \u03c4\u03bf\u03c5 PrestaShop.\n    <\/p>\n\n    <h3>\u03a0\u03bf\u03bb\u03cd\u03b3\u03bb\u03c9\u03c3\u03c3\u03b1 feeds<\/h3>\n\n    <p>\n      \u03a4\u03bf module \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac feeds \u03ba\u03b1\u03b9 cron URLs \u03b1\u03bd\u03ac \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1. \u0388\u03c4\u03c3\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9,\n      \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 landing page URLs \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2.\n    <\/p>\n\n    <pre><code>\u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc feed \u2192 \/el\/\n\u0391\u03b3\u03b3\u03bb\u03b9\u03ba\u03cc feed  \u2192 \/en\/\n\u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03cc feed \u2192 \/de\/<\/code><\/pre>\n\n    <h3>GTIN, MPN \u03ba\u03b1\u03b9 Brand<\/h3>\n\n    <p>\n      \u03a5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 EAN\/GTIN, MPN\/reference, manufacturer\/brand \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2\n      \u03c4\u03bf\u03c5 <code>identifier_exists<\/code>. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd identifiers \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae\n      \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.\n    <\/p>\n\n    <h3>\u039a\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b9\u03bc\u03ae \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2<\/h3>\n\n    <p>\n      \u03a4\u03bf feed \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 <code>price<\/code> \u03ba\u03b1\u03b9 <code>sale_price<\/code>. \u03a4\u03bf sale price \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9\n      \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 feed \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1\n      \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7 landing page.\n    <\/p>\n\n    <h3>Google Product Categories<\/h3>\n\n    <p>\n      \u0397 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 PrestaShop \u03bc\u03b5 numeric IDs \u03c4\u03b7\u03c2 Google \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae\n      \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03bf\u03c5 feed.\n    <\/p>\n\n    <h3>\u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03bc\u03b5 cron<\/h3>\n\n    <p>\n      \u03a4\u03b9\u03bc\u03ad\u03c2, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 stock \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2. \u0393\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf feed \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9\n      \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac.\n    <\/p>\n\n    <pre><code>0 5 * * * curl -s \"SECURE_FEED_CRON_URL\" &gt; \/dev\/null<\/code><\/pre>\n\n    <p>\n      \u03a3\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac e\u2011shops \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf stock\n      \u03ae \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1.\n    <\/p>\n\n    <h3>\u039a\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 feed \u03c3\u03c4\u03bf Merchant Center<\/h3>\n\n    <ol>\n      <li>\u03a0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/li>\n      <li>\u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03bd\u03ad\u03b1 \u03c0\u03b7\u03b3\u03ae.<\/li>\n      <li>\u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03ae \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf URL.<\/li>\n      <li>\u039f\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c7\u03ce\u03c1\u03b1, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 URL \u03c4\u03bf\u03c5 XML\/CSV.<\/li>\n      <li>\u039f\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1 \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2.<\/li>\n      <li>\u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n    <\/ol>\n\n    <h3>\u03a3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 Merchant Center<\/h3>\n\n    <ul>\n      <li>\u03b1\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd feed \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2,<\/li>\n      <li>\u03b1\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2,<\/li>\n      <li>\u03bc\u03b7 \u03ad\u03b3\u03ba\u03c5\u03c1\u03bf \u03ae \u03bc\u03c0\u03bb\u03bf\u03ba\u03b1\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf image URL,<\/li>\n      <li>\u03b5\u03bb\u03bb\u03b9\u03c0\u03ad\u03c2 GTIN \u03ae brand,<\/li>\n      <li>\u03bb\u03ac\u03b8\u03bf\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 landing page,<\/li>\n      <li>\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2,<\/li>\n      <li>\u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03ae \u03b5\u03bb\u03bb\u03b9\u03c0\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae.<\/li>\n    <\/ul>\n  <\/section>\n\n  <section id=\"pmax\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">9<\/span>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 Google Ads \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Performance Max<\/h2>\n\n    <h3>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 Merchant Center \u03bc\u03b5 Google Ads<\/h3>\n\n    <p>\n      \u03a3\u03c4\u03bf Merchant Center \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03c7\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03bf\n      \u03b1\u03af\u03c4\u03b7\u03bc\u03b1. \u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf Customer ID, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af\n      \u03ae agency manager accounts.\n    <\/p>\n\n    <h3>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 GA4 \u03bc\u03b5 Google Ads<\/h3>\n\n    <p>\n      \u0391\u03c0\u03cc \u03c4\u03bf GA4 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 Google Ads product link. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c3\u03c4\u03bf Google Ads \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5\n      \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf purchase conversion \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c9\u03c2 primary\n      \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b3\u03b9\u03b1 bidding.\n    <\/p>\n\n    <div class=\"nc-callout warning\">\n      <span class=\"nc-callout-title\">\u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03c0\u03bb\u03ac purchase conversions<\/span>\n      <p>\n        \u039c\u03b7\u03bd \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c9\u03c2 primary \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac,\n        \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03b9\u03c3\u03b1\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf GA4 purchase \u03ba\u03b1\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf Google Ads purchase tag, \u03c7\u03c9\u03c1\u03af\u03c2\n        \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae deduplication.\n      <\/p>\n    <\/div>\n\n    <h3>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/h3>\n\n    <pre><code>Google Ads\n\u2192 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2\n\u2192 \u039d\u03ad\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\n\u2192 \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2: \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\n\u2192 Performance Max<\/code><\/pre>\n\n    <p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5:<\/p>\n\n    <ul>\n      <li>\u03c4\u03bf Merchant Center account,<\/li>\n      <li>\u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2,<\/li>\n      <li>\u03c4\u03b1 conversion goals,<\/li>\n      <li>\u03c4\u03bf \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf budget,<\/li>\n      <li>\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae bidding,<\/li>\n      <li>\u03c4\u03b1 listing groups,<\/li>\n      <li>\u03c4\u03b1 asset groups \u03ba\u03b1\u03b9 \u03c4\u03b1 audience signals.<\/li>\n    <\/ul>\n\n    <h3>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae bidding<\/h3>\n\n    <p>\n      \u03a3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <strong>\u039c\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2<\/strong> \u03ba\u03b1\u03b9, \u03cc\u03c4\u03b1\u03bd\n      \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 ROAS.\n    <\/p>\n\n    <p>\n      \u0394\u03b5\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03b8\u03b1\u03af\u03c1\u03b5\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc target ROAS \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7. \u0397 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1\n      \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7:\n    <\/p>\n\n    <ul>\n      <li>\u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2,<\/li>\n      <li>\u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2,<\/li>\n      <li>conversion rate,<\/li>\n      <li>\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7,<\/li>\n      <li>\u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget,<\/li>\n      <li>\u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/li>\n    <\/ul>\n\n    <h3>Asset Groups \u03ba\u03b1\u03b9 Listing Groups<\/h3>\n\n    <p>\n      \u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1:\n    <\/p>\n\n    <pre><code>Asset Group 1: \u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03ba\u03b1\u03c6\u03ad\nAsset Group 2: \u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2\nAsset Group 3: \u039c\u03cd\u03bb\u03bf\u03b9 \u03ba\u03b1\u03c6\u03ad\nAsset Group 4: \u039a\u03b1\u03c6\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03cc\u03ba\u03ba\u03bf\u03c5\u03c2\nAsset Group 5: \u0391\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1<\/code><\/pre>\n\n    <p>\n      \u039a\u03ac\u03b8\u03b5 asset group \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03b1, video \u03ba\u03b1\u03b9 listing group.\n      \u0397 \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9.\n    <\/p>\n\n    <h3>Audience Signals<\/h3>\n\n    <p>\n      \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 site, \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9,\n      \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, customer lists \u03ba\u03b1\u03b9 custom segments. \u03a4\u03b1 signals \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2\n      \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd conversions \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 feed.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"conversions\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">10<\/span>Conversions, conversion value \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03b4\u03b9\u03c0\u03bb\u03bf\u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd<\/h2>\n\n    <p>\n      \u0397 Performance Max \u03b4\u03b5\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 clicks. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2\n      \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03bd \u03c4\u03b1 conversions \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2, \u03b4\u03b9\u03c0\u03bb\u03ac \u03ae\n      \u03b5\u03bb\u03bb\u03b9\u03c0\u03ae, \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b8\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 signals \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b5\u03af\u03bc\u03b5\u03b9 \u03c4\u03bf budget \u03c3\u03b5\n      \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.\n    <\/p>\n\n    <h3>GA4 purchase \u03ae native Google Ads conversion;<\/h3>\n\n    <p>\n      \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03cd\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf Google Ads:\n    <\/p>\n\n    <ol>\n      <li>\n        \u039d\u03b1 \u03b5\u03b9\u03c3\u03b1\u03c7\u03b8\u03b5\u03af \u03c4\u03bf event <code>purchase<\/code> \u03b1\u03c0\u03cc \u03c4\u03bf GA4 \u03c9\u03c2 Google Ads conversion.\n      <\/li>\n      <li>\n        \u039d\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae native Google Ads Conversion Tracking tag \u03c3\u03c4\u03bf\u03bd GTM.\n      <\/li>\n    <\/ol>\n\n    <p>\n      \u039a\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\n      \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03c9\u03c2 primary conversions \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac.\n      \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf Google Ads \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c9\u03c2 \u03b4\u03cd\u03bf conversions.\n    <\/p>\n\n    <div class=\"nc-callout\">\n      <span class=\"nc-callout-title\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/span>\n      <p>\n        \u039c\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf GA4 purchase \u03c9\u03c2 primary conversion,\n        \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf transaction ID, \u03c4\u03bf value \u03ba\u03b1\u03b9 \u03c4\u03bf currency. \u039c\u03b9\u03b1 native\n        Google Ads conversion \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 secondary \u03b3\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ae troubleshooting,\n        \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf bidding.\n      <\/p>\n    <\/div>\n\n    <h3>Primary \u03ba\u03b1\u03b9 secondary conversions<\/h3>\n\n    <p>\n      \u03a4\u03b1 primary conversions \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 bidding \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c3\u03c4\u03ae\u03bb\u03b7\n      Conversions. \u03a4\u03b1 secondary conversions \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\n      \u03ba\u03b1\u03b9 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 ecommerce \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc <code>purchase<\/code> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9\n      \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2.\n    <\/p>\n\n    <p>\n      \u0395\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 <code>add_to_cart<\/code>, <code>begin_checkout<\/code> \u03ae\n      click-to-call \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1\n      \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03be\u03af\u03b1 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2\n      \u03bb\u03cc\u03b3\u03bf\u03c2.\n    <\/p>\n\n    <h3>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf transaction ID \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf;<\/h3>\n\n    <p>\n      \u03a4\u03bf <code>transaction_id<\/code> \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac.\n      \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 PrestaShop \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc.\n      \u0394\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c4\u03b9\u03bc\u03ae, cart ID \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03ae \u03c4\u03c5\u03c7\u03b1\u03af\u03bf\n      JavaScript timestamp \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03ae reference \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.\n    <\/p>\n\n    <h3>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2<\/h3>\n\n    <p>\n      \u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03b4\u03ad\u03ba\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2\n      \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5:\n    <\/p>\n\n    <ul>\n      <li>PrestaShop Back Office,<\/li>\n      <li>GA4 DebugView \u03ae Realtime,<\/li>\n      <li>Google Ads conversions,<\/li>\n      <li>\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03cc \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2,<\/li>\n      <li>\u03b1\u03be\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03a6\u03a0\u0391 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac.<\/li>\n    <\/ul>\n\n    <p>\n      \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03c3\u03c4\u03ae\u03bb\u03b5\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf\n      \u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\n      \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae. \u0391\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 value, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1\n      \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2.\n    <\/p>\n\n    <h3>Conversion Linker<\/h3>\n\n    <p>\n      \u038c\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 Google Ads conversion tags \u03c3\u03c4\u03bf\u03bd GTM, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bc\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c4\u03b7\u03bd\n      \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 Conversion Linker \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2. \u0397 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd\n      \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd click \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd conversions \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.\n    <\/p>\n  <\/section>\n\n  <section id=\"feed-strategy\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">11<\/span>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae product feed, custom labels \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget<\/h2>\n\n    <p>\n      \u0388\u03bd\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03ad\u03b3\u03ba\u03c5\u03c1\u03bf feed \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03c9\u03c3\u03c4\u03cc feed. \u0397 Performance Max\n      \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 budget \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd clicks \u03b1\u03bb\u03bb\u03ac\n      \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03bc\u03b9\u03ba\u03c1\u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2.\n    <\/p>\n\n    <h3>\u03a7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03bd\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1<\/h3>\n\n    <p>\n      \u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 listing groups, \u03c4\u03b1\u03be\u03b9\u03bd\u03bf\u03bc\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03cc\u03c0\u03c9\u03c2:\n    <\/p>\n\n    <ul>\n      <li>\u03bc\u03b9\u03ba\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2,<\/li>\n      <li>\u03bc\u03ad\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2,<\/li>\n      <li>\u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2,<\/li>\n      <li>\u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2,<\/li>\n      <li>\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ae \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03c9\u03bd,<\/li>\n      <li>\u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1,<\/li>\n      <li>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 brand \u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2.<\/li>\n    <\/ul>\n\n    <p>\n      \u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd\n      \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf ROAS.\n    <\/p>\n\n    <h3>\u03a7\u03c1\u03ae\u03c3\u03b7 custom labels<\/h3>\n\n    <p>\n      \u03a4\u03b1 custom labels \u03c4\u03bf\u03c5 Merchant Center \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7.\n      \u0394\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 listing groups \u03ba\u03b1\u03b9 reporting.\n    <\/p>\n\n    <div class=\"nc-table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>Custom label<\/th>\n            <th>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b9\u03bc\u03ae\u03c2<\/th>\n            <th>\u03a7\u03c1\u03ae\u03c3\u03b7<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td><code>custom_label_0<\/code><\/td>\n            <td>high_margin \/ low_margin<\/td>\n            <td>\u0394\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>custom_label_1<\/code><\/td>\n            <td>bestseller \/ standard<\/td>\n            <td>\u0388\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>custom_label_2<\/code><\/td>\n            <td>season_summer \/ season_winter<\/td>\n            <td>\u0395\u03c0\u03bf\u03c7\u03b9\u03ba\u03ae \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>custom_label_3<\/code><\/td>\n            <td>price_0_50 \/ price_50_150<\/td>\n            <td>\u0394\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03bd\u03ac \u03b5\u03cd\u03c1\u03bf\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2.<\/td>\n          <\/tr>\n          <tr>\n            <td><code>custom_label_4<\/code><\/td>\n            <td>clearance \/ new_arrival<\/td>\n            <td>\u039e\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03b5\u03ba\u03ba\u03b1\u03b8\u03ac\u03c1\u03b9\u03c3\u03b7 \u03ae \u03bd\u03ad\u03b5\u03c2 \u03b1\u03c6\u03af\u03be\u03b5\u03b9\u03c2.<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <h3>\u03a4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/h3>\n\n    <p>\n      \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 feed \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd,\n      \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc keyword stuffing. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2:\n    <\/p>\n\n    <pre><code>Brand + \u03a4\u03cd\u03c0\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 + \u039c\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf + \u039a\u03cd\u03c1\u03b9\u03bf \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc<\/code><\/pre>\n\n    <p>\n      \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf. \u03a3\u03b5 \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bf \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bf\n      \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2, \u03b5\u03bd\u03ce \u03c3\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf.\n    <\/p>\n\n    <h3>\u0395\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/h3>\n\n    <p>\n      \u0397 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03b4\u03b1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03bc\u03b1\u03c4\u03b1, placeholder \u03ae \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac\n      \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf Googlebot \u03ba\u03b1\u03b9 \u03c4\u03bf Merchant Center \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1\n      \u03c0\u03c1\u03bf\u03c3\u03c0\u03b5\u03bb\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 image URLs \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 CDN, firewall \u03ae anti-bot \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c4\u03b1 \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd.\n    <\/p>\n\n    <h3>\u0391\u03c0\u03bf\u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03c4\u03cc\u03c0\u03b9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2<\/h3>\n\n    <p>\n      \u0397 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 feed \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 e\u2011shop.\n      \u0388\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b5 \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03cc \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc stock \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03b1\u03bd \u03c4\u03bf PrestaShop \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9\n      \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2. \u0394\u03b5\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bc\u03c9\u03c2 <code>in_stock<\/code>\n      \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03b8\u03bf\u03cd\u03bd.\n    <\/p>\n  <\/section>\n\n  <section id=\"first-30-days\">\n    <h2 class=\"nc-section-head\"><span class=\"nc-step\">12<\/span>\u03a4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 30 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b9\u03b1\u03c2 Performance Max<\/h2>\n\n    <p>\n      \u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2. \u039f\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2\n      \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf budget\n      \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.\n    <\/p>\n\n    <h3>\u03a0\u03c1\u03ce\u03c4\u03b5\u03c2 48 \u03ce\u03c1\u03b5\u03c2: \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/h3>\n\n    <ul>\n      <li>\u0395\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 eligible \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 policy errors.<\/li>\n      <li>\u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 listing groups.<\/li>\n      <li>\u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 conversion actions \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/li>\n      <li>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 conversion values \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 PrestaShop.<\/li>\n      <li>\u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 rejected \u03ae limited \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf Merchant Center.<\/li>\n    <\/ul>\n\n    <h3>\u03a0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1: \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2<\/h3>\n\n    <p>\n      \u0394\u03b5\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc clicks. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5:\n    <\/p>\n\n    <ul>\n      <li>\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, conversions \u03ba\u03b1\u03b9 conversion value,<\/li>\n      <li>\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc add-to-cart \u03ba\u03b1\u03b9 begin-checkout,<\/li>\n      <li>\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c1\u03c1\u03bf\u03c6\u03bf\u03cd\u03bd budget,<\/li>\n      <li>\u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2,<\/li>\n      <li>\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 mobile \u03ba\u03b1\u03b9 desktop,<\/li>\n      <li>\u03bd\u03ad\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1.<\/li>\n    <\/ul>\n\n    <h3>\u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1: \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2<\/h3>\n\n    <p>\n      \u0391\u03c6\u03bf\u03cd \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1:\n    <\/p>\n\n    <ul>\n      <li>\u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03ba\u03b1\u03ba\u03ae \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7,<\/li>\n      <li>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 high-margin \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1,<\/li>\n      <li>\u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf feed,<\/li>\n      <li>\u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 asset groups,<\/li>\n      <li>\u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 budget \u03ba\u03b1\u03b9 target ROAS,<\/li>\n      <li>\u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 landing pages \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate.<\/li>\n    <\/ul>\n\n    <h3>\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af<\/h3>\n\n    <div class=\"nc-table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2<\/th>\n            <th>\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9<\/th>\n            <th>\u03a4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>ROAS<\/td>\n            <td>\u0388\u03c3\u03bf\u03b4\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/td>\n            <td>\u0394\u03b5\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2.<\/td>\n          <\/tr>\n          <tr>\n            <td>CPA<\/td>\n            <td>\u039c\u03ad\u03c3\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac conversion.<\/td>\n            <td>\u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1.<\/td>\n          <\/tr>\n          <tr>\n            <td>Conversion value<\/td>\n            <td>\u0391\u03be\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03cc\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1.<\/td>\n            <td>\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 value.<\/td>\n          <\/tr>\n          <tr>\n            <td>Conversion rate<\/td>\n            <td>\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03ae clicks \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/td>\n            <td>\u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03bc\u03ad\u03c2, stock, checkout \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 landing page.<\/td>\n          <\/tr>\n          <tr>\n            <td>Average order value<\/td>\n            <td>\u039c\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.<\/td>\n            <td>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf.<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <h3>\u03a0\u03cc\u03c4\u03b5 \u03b7 Performance Max \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7;<\/h3>\n\n    <p>\n      \u0394\u03b5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03cc\u03c4\u03b1\u03bd:\n    <\/p>\n\n    <ul>\n      <li>\u03c4\u03bf purchase tracking \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af,<\/li>\n      <li>\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c4\u03bf\u03c5 Merchant Center \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c1\u03c1\u03b9\u03c6\u03b8\u03b5\u03af\u03c3\u03b5\u03c2,<\/li>\n      <li>\u03c4\u03bf stock \u03c4\u03bf\u03c5 feed \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1,<\/li>\n      <li>\u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7,<\/li>\n      <li>\u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ae \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget,<\/li>\n      <li>\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af.<\/li>\n    <\/ul>\n\n    <div class=\"nc-callout success\">\n      <span class=\"nc-callout-title\">\u0397 PMax \u03b4\u03b5\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc e\u2011shop<\/span>\n      <p>\n        \u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2. \u0394\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1\n        \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03ba\u03b1\u03ba\u03cc checkout, \u03b1\u03bd\u03cd\u03c0\u03b1\u03c1\u03ba\u03c4\u03bf stock, \u03bc\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac\n        \u03ae \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9.\n      <\/p>\n    <\/div>\n  <\/section>\n\n\n  <section id=\"mistakes\">\n    <h2 class=\"nc-section-head\">\u03a4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 PrestaShop \u03bc\u03b5 Google Ads<\/h2>\n\n    <div class=\"nc-grid\">\n      <div class=\"nc-card\">\n        <h3>\u039c\u03cc\u03bd\u03bf page views<\/h3>\n        <p>\n          \u03a4\u03bf site \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, checkout \u03ba\u03b1\u03b9 purchase.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u039b\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7 GTM ID<\/h3>\n        <p>\n          \u03a4\u03bf <code>GTM-<\/code> \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd <code>G-<\/code> \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 gtag.js.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u0394\u03b9\u03c0\u03bb\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 GTM<\/h3>\n        <p>\n          \u03a4\u03bf \u03af\u03b4\u03b9\u03bf container \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc theme, module \u03ba\u03b1\u03b9 custom code.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u0394\u03cd\u03bf \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 Google Tags<\/h3>\n        <p>\n          \u0394\u03cd\u03bf tags \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf GA4 ID \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b4\u03b9\u03c0\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Purchase \u03c7\u03c9\u03c1\u03af\u03c2 transaction ID<\/h3>\n        <p>\n          \u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03c0\u03bb\u03bf\u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Purchase \u03c3\u03c4\u03bf refresh<\/h3>\n        <p>\n          \u0397 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Cookie banner \u03c7\u03c9\u03c1\u03af\u03c2 update<\/h3>\n        <p>\n          \u03a4\u03bf popup \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 Consent Mode V2 update.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u0395\u03bb\u03bb\u03b9\u03c0\u03ad\u03c2 Consent Mode V2<\/h3>\n        <p>\n          \u039b\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 <code>ad_user_data<\/code> \u03ba\u03b1\u03b9 <code>ad_personalization<\/code>.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>Custom HTML \u03c7\u03c9\u03c1\u03af\u03c2 consent<\/h3>\n        <p>\n          Facebook Pixel, Clarity \u03ae \u03ac\u03bb\u03bb\u03b1 scripts \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u039b\u03ac\u03b8\u03bf\u03c2 feed<\/h3>\n        <p>\n          \u03a4\u03b9\u03bc\u03ad\u03c2, stock, URLs \u03ba\u03b1\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf live \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>\u038c\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b1\u03b6\u03af<\/h3>\n        <p>\n          \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 segmentation.\n        <\/p>\n      <\/div>\n      <div class=\"nc-card\">\n        <h3>PMax \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf<\/h3>\n        <p>\n          \u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd conversions \u03ba\u03b1\u03b9 Merchant Center approvals.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section id=\"checklist\">\n    <h2 class=\"nc-section-head\">\u03a4\u03b5\u03bb\u03b9\u03ba\u03cc checklist \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf Publish \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/h2>\n\n    <ul class=\"nc-checklist\">\n      <li>\u03a4\u03bf GTM container \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac.<\/li>\n      <li>\u0397 Google Tag \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc <code>G-<\/code> ID.<\/li>\n      <li>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae GA4 Google Tag.<\/li>\n      <li>\u03a4\u03bf <code>view_item_list<\/code> \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/li>\n      <li>\u03a4\u03bf <code>select_item<\/code> \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03ba\u03bb\u03b9\u03ba \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/li>\n      <li>\u03a4\u03bf <code>view_item<\/code> \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/li>\n      <li>\u03a4\u03b1 <code>add_to_cart<\/code> \u03ba\u03b1\u03b9 <code>remove_from_cart<\/code> \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd.<\/li>\n      <li>\u03a4\u03b1 <code>view_cart<\/code> \u03ba\u03b1\u03b9 <code>begin_checkout<\/code> \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd.<\/li>\n      <li>\u03a4\u03b1 <code>add_shipping_info<\/code> \u03ba\u03b1\u03b9 <code>add_payment_info<\/code> \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/li>\n      <li>\u03a4\u03bf <code>purchase<\/code> \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1.<\/li>\n      <li>\u03a4\u03bf purchase \u03ad\u03c7\u03b5\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc <code>transaction_id<\/code>.<\/li>\n      <li>\u03a4\u03bf purchase \u03ad\u03c7\u03b5\u03b9 <code>value<\/code>, <code>currency<\/code> \u03ba\u03b1\u03b9 <code>items<\/code>.<\/li>\n      <li>\u03a4\u03bf default consent \u03b5\u03af\u03bd\u03b1\u03b9 denied \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae.<\/li>\n      <li>\u03a4\u03bf Accept \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af Consent Update.<\/li>\n      <li>\u03a4\u03bf Reject \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b9\u03c2 \u03bc\u03b7 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 denied.<\/li>\n      <li>\u03a4\u03bf Merchant Center feed \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1.<\/li>\n      <li>\u039f\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf stock \u03c4\u03bf\u03c5 feed \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf site.<\/li>\n      <li>\u03a4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03c3\u03c4\u03bf Merchant Center.<\/li>\n      <li>Merchant Center \u03ba\u03b1\u03b9 Google Ads \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af.<\/li>\n      <li>\u0388\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bf \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 primary purchase conversion goal.<\/li>\n      <li>\u03a4\u03b1 listing groups \u03ba\u03b1\u03b9 asset groups \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/li>\n    <\/ul>\n  <\/section>\n\n  <section>\n    <div class=\"nc-cta\">\n      <h2>\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf PrestaShop \u03bc\u03b5 Google Ads \u03ba\u03b1\u03b9 Performance Max;<\/h2>\n      <p>\n        \u0397 Netcraft \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1: \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 GTM, \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 GA4\n        ecommerce tracking, Consent Mode V2, Merchant Center feed, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\n        conversions \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.\n      <\/p>\n      <p>\n        \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7 Google \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1\n        \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03b5\u03bb\u03bb\u03b9\u03c0\u03b5\u03af\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd.\n      <\/p>\n      <div class=\"nc-btns\">\n        <a class=\"nc-btn\" href=\"https:\/\/netcraft.gr\/contact\/\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/a>\n        <a class=\"nc-btn secondary\" href=\"https:\/\/netcraft.gr\/product\/xml-csv-for-merchant-center-prestashop-addon\/\">\n          \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf Merchant Center addon\n        <\/a>\n      <\/div>\n      <p style=\"margin-top:22px;margin-bottom:0\">\n        \u03a4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf: <a href=\"tel:+302155403231\">215 540 3231<\/a><br>\n        Email: <a href=\"mailto:sales@netcraft.gr\">sales@netcraft.gr<\/a>\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section id=\"faq\">\n    <h2 class=\"nc-section-head\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n\n    <details>\n      <summary>\u039c\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c9 \u03c4\u03bf PrestaShop \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf Google Ads;<\/summary>\n      <div>\n        <p>\n          \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b1\u03b8\u03b5\u03af \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03bc\u03b9\u03b1 Google Ads tag, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf ecommerce\n          tracking \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf debugging \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac\u03c4\u03b1\u03b9 Google Tag Manager \u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 data layer.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03c4\u03bf Merchant Center \u03b3\u03b9\u03b1 Performance Max;<\/summary>\n      <div>\n        <p>\n          \u0393\u03b9\u03b1 retail Performance Max \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03bf Merchant Center \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf\u03bd\n          \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf, \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03c4\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf dataLayer \u03c3\u03c4\u03bf PrestaShop;<\/summary>\n      <div>\n        <p>\n          \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 JavaScript \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03c4\u03bf PrestaShop \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd GTM\n          \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, checkout \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u03a0\u03bf\u03b9\u03b1 ecommerce events \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 PrestaShop;<\/summary>\n      <div>\n        <p>\n          \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 <code>view_item_list<\/code>, <code>select_item<\/code>,\n          <code>view_item<\/code>, <code>add_to_cart<\/code>, <code>remove_from_cart<\/code>,\n          <code>view_cart<\/code>, <code>begin_checkout<\/code>, <code>add_shipping_info<\/code>,\n          <code>add_payment_info<\/code> \u03ba\u03b1\u03b9 <code>purchase<\/code>.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u0391\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03c9 \u03ad\u03bd\u03b1 cookie banner;<\/summary>\n      <div>\n        <p>\n          \u038c\u03c7\u03b9. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2\n          \u03b5\u03af\u03bd\u03b1\u03b9 denied \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc consent update.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u03a0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf product feed;<\/summary>\n      <div>\n        <p>\n          \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 stock. \u0393\u03b9\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc e\u2011shop \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9\n          \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1.\n        <\/p>\n      <\/div>\n    <\/details>\n\n\n    <details>\n      <summary>\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce \u03ba\u03b1\u03b9 GA4 purchase \u03ba\u03b1\u03b9 Google Ads purchase;<\/summary>\n      <div>\n        <p>\n          \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf\n          primary conversions \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2\n          \u03b4\u03b9\u03c0\u03bb\u03ae\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03c9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 PrestaShop;<\/summary>\n      <div>\n        <p>\n          \u038c\u03c7\u03b9. \u03a3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, best sellers,\n          \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf stock.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u03a0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03c9 target ROAS;<\/summary>\n      <div>\n        <p>\n          \u038c\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc conversion value. \u0388\u03bd\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2\n          \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.\n        <\/p>\n      <\/div>\n    <\/details>\n\n    <details>\n      <summary>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 Netcraft \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7;<\/summary>\n      <div>\n        <p>\n          \u039d\u03b1\u03b9. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 GTM, GA4 ecommerce, Consent Mode V2, Merchant Center,\n          product feed, conversions \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.\n        <\/p>\n      <\/div>\n    <\/details>\n  <\/section>\n\n  <section class=\"nc-sources\">\n    <h2>\u0395\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7<\/h2>\n    <ul>\n      <li>\n        <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads: About Performance Max campaigns<\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics: Measure ecommerce<\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/set-up-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics: Set up a purchase event<\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Platform: Set up Consent Mode<\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent-debugging\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Platform: Troubleshoot Consent Mode with Tag Assistant<\/a>\n      <\/li>\n      <li>\n        <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" target=\"_blank\" rel=\"noopener noreferrer\">Google Merchant Center: Product data specification<\/a>\n      <\/li>\n    <\/ul>\n  <\/section>\n\n<\/article>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connecting PrestaShop with Google Ads, GA4, Merchant Center and Performance Max<\/p>","protected":false},"author":1,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[36,64],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eshop","category-prestashop-addons"],"acf":[],"taxonomy_info":{"category":[{"value":36,"label":"eshop"},{"value":64,"label":"prestashop 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